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U.S. Smart Speaker Market Shares, 2021: Amazon and Google Maintain Dominance, But Market Shows Signs of Cooling

Publisher IDC
Published May 18, 2022
Length 10 Pages
SKU # IDC17182089

Description

U.S. Smart Speaker Market Shares, 2021: Amazon and Google Maintain Dominance, But Market Shows Signs of Cooling

This IDC study discusses the U.S. smart speaker market shares for 2021."The COVID-19 pandemic inflated demand in 2020 and 2021 as consumers shifted spending priorities in-house, but now interest is levelling off as consumers set their focus beyond the home once more as pandemic restrictions have relaxed," says Adam Wright, senior research analyst for IDC's Smart Home and Office Devices research program. "The rapid proliferation of smart speakers in the past few years has exposed some of the shortcomings of these devices and consumers are vastly underutilizing the full suite of capabilities and services."

Please Note: Extended description available upon request.

Table of Contents

10 Pages
IDC Market Share Figure
Executive Summary
Advice for Technology Suppliers
Market Share
Who Shaped the Year
Amazon
Google
Sonos
Market Context
Significant Market Developments
Methodology
Market Definition
Smart Home and Smart Office
Smart Speakers
Related Research
How Do Licenses Work?
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