Why Should You Segment by Enterprise Intelligence?

Why Should You Segment by Enterprise Intelligence?

This IDC Market Perspective explains why vendors need to consider enterprise intelligence maturity when segmenting their prospects and customers. IDC's Enterprise Intelligence research from our future of intelligence practice suggests an alternative method to customer and prospect segmentation. When it comes to buyer behavior around technology and services that enable an organization's ability to synthesize information, capacity to learn, ability to distribute learnings and insights at scale, and capability to foster the data culture, technology providers should consider their clients' and prospects' level of enterprise intelligence when going with them on a journey toward the future of intelligence."One size does not fit all when it comes to enterprise intelligence, and offering customers that may be in the very infancy of their enterprise intelligence journey the same solution that a vendor may offer to an organization that is good or excellent in enterprise intelligence just because their firmographics are similar will not lead to desired results for the client," according to Chandana Gopal, research director, Future of Intelligence.

Please Note: Extended description available upon request.

Executive Snapshot
New Market Developments and Dynamics
An Alternative to Firmographic Customer Segmentation
IDC's Enterprise Intelligence Assessment Methodology
Why Is It Important to Have Enterprise Intelligence?
What Are the Characteristics of Organizations with Excellent Enterprise Intelligence?
Technology Platform Investments
Organizational Structure/Policies
Advice for the Technology Supplier
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