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Salesforce Vendor Profile — How Salesforce Engages with Digital-Native Businesses and Accelerates Growth

Publisher IDC
Published Dec 22, 2022
Length 6 Pages
SKU # IDC17570071

Description

Salesforce Vendor Profile — How Salesforce Engages with Digital-Native Businesses and Accelerates Growth

This IDC Vendor Profile covers a vendor's digital-native, start-up, and scale-up engagement models from three different perspectives: its corporate venture arm, the partner perspective, and the commercial relationship. This IDC Vendor Profile focuses on Salesforce Ventures, Salesforce Accelerate, and Salesforce Business Builders Program, which partner with emerging B2B software entrepreneurs to provide access to services like their cloud computing marketplace called AppExchange. These services ultimately allow for better partnership building and support for the portfolio companies.

Please Note: Extended description available upon request.

Table of Contents

6 Pages
IDC Opinion
In This Vendor Profile
Situation Overview
Salesforce Definition of Digital Natives
Company Overview
Company Strategy
Salesforce Ventures
Partner and Accelerate Initiatives
Salesforce AppExchange — Core to ISV Partners and Mature Digital-Native ISVs
Accelerate Program to Accelerate Growth — Early Stage, Later Stage, and Scale-Up
Business Builders for the High Potentials — Seed and Early Stage Founder and Developer
Measuring Success of Digital-Native Businesses
Future Outlook
Essential Guidance
Advice for Salesforce
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