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Salesforce's Generative AI Strategy: Revolutionizing CX, Sales, and Marketing with AI-Driven Insights and Personalization

Publisher IDC
Published Dec 12, 2024
Length 6 Pages
SKU # IDC19417070

Description

Salesforce's Generative AI Strategy: Revolutionizing CX, Sales, and Marketing with AI-Driven Insights and Personalization


This IDC Vendor Profile is one of a series of eight profiles looking at the strategies of major Europe-focused enterprise application vendors in the generative AI space. This profile examines Salesforce's approach to integrating generative AI into business applications. It outlines the company's strategy, emphasizing embedded AI interfaces, operationalized language models, and unified data. Key use cases include sales automation, customer service, and marketing optimization. The profile also highlights partnerships, pricing, and the focus on trust, security, and compliance.

Table of Contents

6 Pages

IDC Opinion

In This Vendor Profile

Situation Overview

Company Overview

Company Strategy

Use Cases

Technology

Partnerships

Pricing Model

Future Outlook

Essential Guidance

Advice for Salesforce

Learn More

Related Research

Pricing

Currency Rates
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