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Salesforce Debuts Marketing Cloud Engagement on Hyperforce in India

Publisher IDC
Published Sep 02, 2022
Length 5 Pages
SKU # IDC17372165

Description

Salesforce Debuts Marketing Cloud Engagement on Hyperforce in India

This IDC Market Note discusses the announcement by Salesforce that Marketing Cloud Engagement on Hyperforce will be available in India to new customers beginning in August 2022. It also provides an overview of new offerings and IDC's view on the impact on current market dynamics.

Please Note: Extended description available upon request.

Table of Contents

5 Pages
Executive Snapshot
In This Market Note
Salesforce's Marketing Cloud Engagement on Hyperforce Announcement Highlights
What Is Marketing Cloud?
What Is Hyperforce?
IDC's Point of View
Drivers and Inhibitors
Drivers
Digital First/Digital Only
Customer Experience and Connected Front Office
AI/ML and Real-Time Analytics
Personalization and Privacy
Inhibitors
COVID-19 Pandemic, Geopolitical Tensions, and Supply Chain Disruptions
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