This IDC Market Note highlights the announcements from Salesforce Connections 2025. Salesforce Connections 2025 showcased the company's deepening investment in AI-driven enterprise automation through Agentforce, its platform for building and deploying digital agents across marketing, sales, commerce, and service functions. The event highlighted how these agentic capabilities are reshaping customer experience delivery by embedding intelligence into workflows, personalizing engagement in real time, and streamlining cross-cloud orchestration via Data Cloud and Flow. Attendees saw practical demonstrations of agent design, deployment, and governance, along with new integrations across Slack, advertising networks, and omni-channel commerce experiences. While Salesforce positioned itself as a leader in agent-first transformation for large enterprises, the event also exposed ongoing challenges in accessibility and simplification for SMBs.
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