Print Vendors Must Develop Stronger Channel Program Support to Ease Transformation

This IDC Market Perspective explores feedback from channel partners on the ability of print vendors to provide support for a transforming market. Transformation was just one of eight criteria on which channel partners were asked to rate their vendor partners as part of IDC's 2024 Western European Print Vendor Channel Support Program Assessment."This study provided rich insights from European channel partners on their opinions of the channel support programs provided as a core business tool by the print vendors they choose to engage with. Print vendors endeavor to leverage their channel relationships in response to customer demand for broader digital business support; however, vendors are not paying sufficient attention to ensure their channel support programs are effective in helping to drive revenues and retain talented partnerships." — Jacqui Hendriks, associate research director, European print vendor transformation strategies, IDC