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Powering Retail's Next Chapter at ZONE

Publisher IDC
Published Dec 11, 2025
Length 7 Pages
SKU # IDC20649139

Description

This IDC Market Note reviews the key impacts that arose from Zebra's inaugural AI Summit at ZONE 2025 in Nashville, Tennessee, where the company tackled the strategic levers it plans on using to continue successfully mapping products and services to an unforgiving retail market. Building on its previous successes, Zebra holds the opportunity of expanding to become a unified software and hardware company, while leveraging AI and innovation. The three days of ZONE filled with customers, partners, analysts, and executives drove a multitude of ideas and pathways for Zebra and the industry.

Table of Contents

7 Pages

Executive Snapshot

In This Market Note

ZONE and Frontline AI Summit Showcase and Summary

Event Highlights

Zebra's Key Points and Drivers

Hardware

Applications and Platforms

AI Tools and Processes

IDC's Point of View

Zebra's Black-and-White Market Positioning

Zebra's Watering Hole

Disrupting the Herd Mentality

Earning Your Stripes

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