Perspective: Demographic and Technology Personas of Canadian Bank Clients in a Digital World

Perspective: Demographic and Technology Personas of Canadian Bank Clients in a Digital World

This IDC Financial Insights Perspective looks at the demographic profile of Canadian bank clients along with their use of technology to support their banking needs. Data was obtained via an online survey involving more than 1,000 respondents. The results provide a good overview of the profile of financial institution (FI) clients in Canada. There are two other documents in this series: Perspective: Product and Services Experiences and Expectations of Canadian Bank Clients in a Digital World (IDC Financial Insights #CA40500216, forthcoming) and Perspective: Payment Processes for Purchases and Bills — Canadian Bank Clients' Experiences and Expectations in a Digital World (IDC Financial Insights #CA41214016, forthcoming).


In This Perspective
Key Findings
Methodology
Situation Overview
Primary Financial Institution
Personas
Customer Profiles
Persona Development
Segments
Needs
Digital Channels
Physical Channels
Convergence of Banking Channels
Bank Client Technology Personas
Selecting Technology
Use of Technology to Enhance Communications and Productivity
Bank Client Use of Technology
Access to Communication Services
Pulling It All Together — The Canadian Digital Consumer Segmentation
Essential Guidance
Learn More
Related Research
Appendix: Demographic Profile of Survey Participants
Demographic Profile

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