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Partner Ecosystems in Transition: Highlights from IDC’s 4Q25 Partner Advisory Board Session

Publisher IDC
Published Feb 06, 2026
Length 4 Pages
SKU # IDC20844917

Description

This IDC Market Note summarizes key themes and insights from the 4Q25 session of IDC’s U.K. Partner Advisory Board (PAB). Anonymized quotes capture partner sentiment and provide a lens into ecosystem dynamics in 2026.

Table of Contents

4 Pages

Executive snapshot

Key takeaways

In this Market Note

IDC’s Point of View

Deal cycles fluctuate and customers remain cautious

Partners experience volatility and deal unpredictability

AI prioritization is real, but buyers are cautious

AI’s impact is transformative for the partner ecosystem

“Internal AI first” as a competitive moat

AI is changing the economics of service delivery

The rise of AI requires partners to transform

Vendor-partner engagement dynamics need to adapt

Vendor programs and badging feel misaligned with partner profitability

Cloud marketplaces are moving “into the UI,” potentially disintermediating traditional motions

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