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Organizational Considerations Driven by AI-Enabled Marketing Tech Stacks

Publisher IDC
Published Apr 10, 2024
Length 8 Pages
SKU # IDC18693406

Description

Organizational Considerations Driven by AI-Enabled Marketing Tech Stacks


The IDC Market Perspective explores the impact of AI adoption on marketing teams' structures and the emergence of new roles and opportunities. It discusses how AI technologies are influencing operational efficiency and productivity, with a focus on the marketing technology landscape. The document emphasizes the need for upskilling when considering new positions and staffing and encourages IT, HR, and marketing leaders to partner to facilitate these changes. "Embracing AI-enabled martech tools can lead to the emergence of new roles and opportunities and foster evolution and innovation. This requires technology buyers, marketing executives, and HR leaders to partner to help their teams adapt," says Roger Beharry Lall, research director, Advertising Technologies and SMB Marketing Applications, IDC.

Please Note: Extended description available upon request.

Table of Contents

8 Pages
Executive Snapshot
New Market Developments and Dynamics
Introduction
Industry Dynamics
Taxonomy Guidance
Market Strategies
AI-Enabled Martech Role Considerations
Advice for the Technology Buyer
Learn More
Related Research
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