Oracle AI World Tour London: Agentic AI, Industry Alignment, and the Expanding Role of Partners in EMEA
Description
This IDC Market Note summarizes key takeaways from Oracle's AI World Tour London, held on March 23 and 24, 2026. Oracle AI World Tour London demonstrated that Oracle's AI ambitions in EMEA are inseparable from partner execution. As agentic AI reshapes enterprise software, partners become the primary mechanism through which value, trust, and outcomes are delivered at scale.
Table of Contents
5 Pages
Executive snapshot
Key takeaways
In this Market Note
IDC's Point of View
Ecosystem strategy: "All of Oracle" demands an ecosystem-first model
Agentic AI: From applications to outcomes
Partner business models: The shift from delivery to value realization
GTM and industry alignment in EMEA
Implications for technology suppliers
Implications for partners
Conclusions
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