This IDC Market Note summarizes key themes and insights from the 2Q25 session of IDC's U.K. Partner Advisory Board. Anonymized quotes capture partner sentiment and provide relevant context into what shapes the strategic environment and thinking across the broader partner community.
Executive Snapshot
In This Market Note
IDC's Point of View
Partners Are Responding to an Evolving Customer Landscape
Growing Focus on Transformation and Innovation Puts a Premium on ROI and the Business Case
Partners Must Contend with a Greater Focus on Cost Control and More Complex Decision-Making
Ongoing Shifts in Vendor Dynamics
Partners Are Prioritizing Strategic Vendor Relationships
Increasingly Transactional Relations Constrain Direct Engagement
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Synopsis
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