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NAB 2025 Insights and Observations

Publisher IDC
Published Apr 30, 2025
Length 48 Pages
SKU # IDC20001718

Description

This IDC Perspective details NAB 2025 insights and observations. NAB 2025 showcased the media industry's adaptation to technological advancements in cloud services, AI, and data analytics amid financial pressures. Key insights included the shift from siloed operations to unified distribution strategies, the maturity of AI adoption in media companies, and innovative solutions from the vendors highlighted within this document. The event highlighted the importance of integrating AI and cloud technologies to enhance content creation, distribution, and monetization, ensuring media companies remain competitive in a rapidly evolving landscape."Media companies must unify distribution strategies to thrive in a fragmented market, balancing innovation with cost management and quality content creation," said Alex Holtz, research director, Worldwide Media and Entertainment Digital Strategies, "In addition, they must embrace advanced GenAI, AI agents, and agentic AI technologies throughout their business cycle to drive the flywheel effect allowing them to hit financial objectives."

Table of Contents

48 Pages

Executive Snapshot

Situation Overview

Media Industry Insights and Observations

Market and Technology Trends

The International Trade Association for Broadcast & Media Technology

Impressive Vendor Highlights

Adobe

New Content Supply Chain Innovations

New Offerings Driving Unified Customer Experiences

Partnership and Ecosystem Expansion News

Akta Technologies

The Content Platform That Automates Workflow

Amagi

New United States–Based NOC Operations Expansion

Amazon Web Services and Amazon Ads

Amazon Ads Complete TV Introduced in Time for NAB 2025

Arc XP

Comcast Technology Solutions

Comcast Technology Solutions Launches Comcast Media360 to Streamline Video Operations for Broadcasters and Content Providers

Key Services within Comcast Media360

Dalet

Fluency

Features

Benefits

Frequency

Harmonic

HighField AI

IMAX Streaming

LTN

Mediagenix

Maximizing Monetization Opportunities and Operational Efficiency

FAST and Linear Scheduling — Up to 80% Faster

Operative

Presidio

Storj

Vubiquity

Key Features

MetaVU and AssetVU Enhancements

Unifying Metadata and Asset Management

MetaVU Enhancements

AssetVU Enhancements

Advice for the Technology Buyer

Learn More

Related Research

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