Publisher: IDC
Category: Music
Category: Music
Music market research reports by IDC
(2 reports matching your criteria)
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Consumer Market Model Highlights, 2Q25: How the Rise of Nonbuyers Is Reshaping Ad-Based Monetization
This IDC Market Perspective highlights data found in the 2H24 release of the Consumer Market Model (CMM). Specifically, it highlights the growth of free, ad-supported users in generative AI (GenAI), sleep monitoring, and music streaming services where nonbuying users vastly outnumber paying subscrib ... Read More
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Digital Life Series: B2C Entertainment
Digital Life Series: B2C Entertainment This IDC Market Perspective addresses the B2C entertainment market in the European telecom sector, which is a huge business opportunity for telecom operators. This market has been evolving in the past few years, thanks to diverse digital entertainment services ... Read More
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