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Mapping the Maze of the Future Consumer's Mindset: From Subscription Fever to Subscription Fatigue

Publisher IDC
Published Jul 31, 2023
Length 4 Pages
SKU # IDC18096236

Description

Mapping the Maze of the Future Consumer's Mindset: From Subscription Fever to Subscription Fatigue


This IDC Market Note examines the consumer mindset when it comes to subscriptions and evaluates which factors contribute to the final decision if a service will stay or stray. In the past decade, consumers have witnessed a boom of subscription services, which encouraged many businesses to adopt the as-a-service model. However, the subscription craze is starting to be gradually being replaced by subscription fatigue amid cost-of-living increases and lowered consumer purchasing power.

Please Note: Extended description available upon request.

Table of Contents

4 Pages
Executive Snapshot
In This Market Note
IDC's Point of View
Become Part of a Daily Routine
Build a Relationship based on Transparency and Trust, Avoid Miscommunication
Offer (the Perception of) Good Value for Money
Provide Opportunities for Customization
Learn More
Related Research
Synopsis

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