MTN's Launch of Messaging App: Is This a Game Changer for Africa's Telecommunications Market?
This IDC Market Note examines MTN's planned launch of a messaging application similar to Tencent's WeChat and Facebook's WhatsApp. It further assesses the likely impact of this move on the telecommunications industry in Africa, particularly West and Central Africa. "Digital services represent an attractive diversification opportunity for telecom operators in Sub-Saharan Africa, although this opportunity varies across different countries. If telcos want to succeed in this increasingly competitive environment, they need to provide added value to customers and address security-related challenges." — Mervin Miemoukanda, Senior Analyst, IDC South Africa
Please Note: Extended description available upon request.
Learn how to effectively navigate the market research process to help guide your organization on the journey to success.Download eBook