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How a Loyalty-Centric Approach can Elevate Your B2B Digital Commerce Strategy

Publisher IDC
Published Dec 13, 2024
Length 5 Pages
SKU # IDC19417083

Description

How a Loyalty-Centric Approach can Elevate Your B2B Digital Commerce Strategy


This IDC Perspective analyzes the relevance of loyalty programs in business-to-business (B2B) digital commerce."B2B relationships are becoming increasingly complex to navigate. As the B2B commerce landscape continues to evolve, well-designed loyalty programs can provide differentiation and drive long-term partnerships" said Mark Casidsid, senior research analyst, Worldwide Digital Commerce at IDC.

Table of Contents

5 Pages

Executive Snapshot

Situation Overview

The Growing Importance of B2B Loyalty Programs

AI-Enabled Loyalty Platforms

Challenges to Address

Advice for the Technology Buyer

Learn More

Related Research

Synopsis

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