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Marketing Investment Planner 2025 Executive Summary

Publisher IDC
Published Mar 31, 2025
Length 7 Pages
SKU # IDC19899486

Description

This IDC Perspective examines IDC’s 2025 Tech Marketing Spending Benchmark Survey, which provides evidence-based quantitative insight for marketing planning, performance, and productivity management and transformation into the next era’s marketing powerhouse. “As AI rapidly reshapes the marketing landscape, IDC’s 2025 Tech Marketing Spending Benchmark Survey equips CMOs with data-driven insights to recalibrate strategies, optimize investments, and stay ahead of emerging trends. Understanding how peers are using AI, budget allocations, customer engagement, and overall marketing strategy is critical for driving innovation and maintaining competitive advantage in this evolving digital era,“ says MaryAnn Holder-Browne, research manager, CMO Advisory Practice at IDC.

Table of Contents

7 Pages

Executive Snapshot

Situation Overview

Key Findings

Staffing and Program Investment Ratios

Marketing Program Focus

The Rise of Social: A New Era in Marketing Investment

Marketing Technology Investment on the Rise: How Increased Investment Is Transforming Marketing Organizations

Additional Marketing Investment and Organizational Data Available

Advice for the Technology Buyer

Learn More

Related Research

Synopsis

Pricing

Currency Rates
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