Report cover image

The Indirect Channel: An Instrumental Go-to-Market Aspect for Many UC&C Providers

Publisher IDC
Published Sep 23, 2024
Length 10 Pages
SKU # IDC19199175

Description

The Indirect Channel: An Instrumental Go-to-Market Aspect for Many UC&C Providers


The IDC Market Perspective highlights the critical role of go-to-market (GTM) strategies in the success of UC&C vendors, emphasizing the shift toward leveraging indirect channels for scalability and enhanced customer experiences. It discusses the benefits of a balanced approach between direct and indirect sales, the importance of integrations and AI capabilities, and the necessity of managed services to meet complex communication needs, advising vendors to continuously innovate their GTM strategies for market growth."Success in the UC&C market hinges on innovative GTM strategies, leveraging indirect channels for scalability and superior customer experiences," says Jitesh Gera, research manager, Worldwide Unified Communications and Collaboration at IDC."The fragmented bottom half of the UC&C market is increasingly forming strong channel ecosystems that help them compete effectively against the top half," says Denise Lund, research vice president, Worldwide Telecom and Unified Communications and Collaboration research at IDC.

Table of Contents

10 Pages

Executive Snapshot

New Market Developments and Dynamics

The Problem with Direct Sales

Channel Partners and Their Benefits

Advice for the Technology Supplier

Enable Integrations with Adjacent Business Applications and Deliver Generative AI Capabilities Through Partnerships

Provide or Facilitate Managed Services Through Capable Partners

Balance Direct and Indirect Route for Optimization of Scale and Control Over Customer Experience

Learn More

Related Research

Synopsis

Pricing

Currency Rates
How Do Licenses Work?

How Do Licenses Work?

The primary function of a report license is to define how many people within a company are authorized to use the purchased report. This is separate to how a report might be delivered. Unless specifically identified otherwise, the purchase option is Single User. Below is a helpful description of that license, along with a sampling of others most commonly offered.

  • This license allows only one user to have access to and to use/read the report. It is not one user at a time or one user group; it is an individual who will be reading and utilizing the report.

  • This license allows for the entire purchasing company to read and use the report. This is the license level that would allow for a report to be placed on an internal company shared drive for access by all employees of that direct company. This license does not extend to parent or sister company use.

  • This license is designed to allow an entire department within a company full access to a report. The departmental license is a great option for companies that have more than one location and the department is spread out all over the country/world

  • This license is for companies that have one location where they want the report to be accessible by all employees within that physical location.

  • This is the most flexible of the licensing options. Some publishers will allow you to get a license for a preset number of people (typically 5). These licenses are ideal for small work groups.

License options are at the discretion of each publisher. As such, not all licenses indicated above are available for every product. If you are uncertain of the best license for your needs or would like a license that is not proactively available, please contact us and we will be happy to assist.

Head shot

Questions or Comments?

Our team has the ability to search within reports to verify it suits your needs. We can also help maximize your budget by finding sections of reports you can purchase.
Chat Now
Contact Us