IDC PlanScape: Smart Relationship Development for Community-Based Marketing Using Machine Learning in Asia/Pacific Banking

IDC PlanScape: Smart Relationship Development for Community-Based Marketing Using Machine Learning in Asia/Pacific Banking

As the competition becomes increasingly fierce in the banking consumer market in Asia/Pacific, banks must do further effort in their marketing process. Relationship development is not only for a bank's customers, but also for its prospective customers, such as certain communities in the target market. With this in mind, AI/ML technologies can be leveraged for relationship development analysis, says Handojo Triyanto, senior research manager, IDC Asia/Pacific Financial Insights.

Please Note: Extended description available upon request.


IDC PlanScape Figure
Executive Summary
Why is Smart Relationship development for community-based marketing Important?
What is smart relationship development for community-based marketing?
Who are the Key Stakeholders?
How Can My Organization Take Advantage of relationship development for community-based marketing?
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Data Science
ML
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