IDC PlanScape: Smart Relationship Development for Community-Based Marketing Using Machine Learning in Asia/Pacific Banking
As the competition becomes increasingly fierce in the banking consumer market in Asia/Pacific, banks must do further effort in their marketing process. Relationship development is not only for a bank's customers, but also for its prospective customers, such as certain communities in the target market. With this in mind, AI/ML technologies can be leveraged for relationship development analysis, says Handojo Triyanto, senior research manager, IDC Asia/Pacific Financial Insights.
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