IDC PlanScape: Future of Customer Experience — Developing a Video Content Strategy

IDC PlanScape: Future of Customer Experience — Developing a Video Content Strategy

This IDC PlanScape provides a framework for how enterprises can adopt video assets into their content marketing strategy and use applied intelligence (customer data insights and AI/ML) to drive the future of personalized customer experiences. It describes the key evaluation criteria, use cases, risks, and success factors of deploying, implementing, and managing video platforms to redirect existing content marketing programs onto a future of customer experience pathway."Every industry has the opportunity to use video to educate, persuade, and communicate with its customers," says Marci Maddox, research vice president, Digital Experience Strategies. "Today's video technology is designed for both creative professionals and nonprofessionals alike. Defining and implementing a cohesive video content strategy can be a game changer in how an organization connects with its employees and customers in a more engaging and immersive manner."

Please Note: Extended description available upon request.

IDC PlanScape Figure
Executive Summary
Why Is a Video Content Strategy Important?
What Is a Video Content strategy?
Creative Applications
Online Video Platforms
Video Streaming, Hosting, and On-Demand Distribution
Video Players
Video Campaign Targeting
Virtual Production Studio
Personalized Video
Applied Learning for Video Assets
Who Are the Key Stakeholders?
How Can My Organization Take Advantage of a Video Content Strategy?
Advice for Technology Buyers
Related Research

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