IDC PeerScape: Practices for Selling Blockchain to the C-Suite
This IDC study explores some of the best practices successful companies are employing to overcome the challenges of moving forward with blockchain and effectively "selling" blockchain to their C-suites."Technology groups are often not the best advocates when it comes to particular technology approaches, but they are increasingly called upon to promote the benefits of blockchain within enterprises," said James Wester, research director, Worldwide Blockchain Strategies at IDC. "That issue is especially problematic with blockchain since it has some unique challenges; however, many companies are finding successful strategies for advocating the technology to their executive suites."
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