IDC PeerScape: Practices for Selling Blockchain to the C-Suite

IDC PeerScape: Practices for Selling Blockchain to the C-Suite

This IDC study explores some of the best practices successful companies are employing to overcome the challenges of moving forward with blockchain and effectively "selling" blockchain to their C-suites."Technology groups are often not the best advocates when it comes to particular technology approaches, but they are increasingly called upon to promote the benefits of blockchain within enterprises," said James Wester, research director, Worldwide Blockchain Strategies at IDC. "That issue is especially problematic with blockchain since it has some unique challenges; however, many companies are finding successful strategies for advocating the technology to their executive suites."

Please Note: Extended description available upon request.


IDC PeerScape Figure
Executive Summary
Peer Insights
Practice 1: Start by Discussing Incremental Improvements
Challenge
Examples
Merck
Depository Trust & Clearing Corporation
Guidance
Practice 2: Use Technology Decisions to Educate and Inform on Blockchain
Challenge
Example
General Electric
Guidance
Practice 3: Select Vendors Carefully Based on Blockchain Expertise
Challenge
Example
Environmental Nonprofit Organization
Guidance
Practice 4: Be Prepared with a Specific Blockchain Business Case That Quantifies Value
Challenge
Example
Global Petroleum Producers
Guidance
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