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IDC PeerScape: Practices for Using Mobile Technology to Better Engage Customers and Employees

Publisher IDC
Published Mar 24, 2022
Length 11 Pages
SKU # IDC17050656

Description

IDC PeerScape: Practices for Using Mobile Technology to Better Engage Customers and Employees

This IDC PeerScape discusses practices for using mobile technology to better engage customers and employees."Organizations must realize that the pandemic has made mobile technology programs more important than ever," says David Weldon, adjunct research advisor, IDC's IT Executive Programs (IEP). "Customers want immediate access to an organization, its information, and products or services — anywhere and at any time. Employees want mobile technology to replicate the workplace for them at remote locations and enable them to stay connected with the organization, their boss, and their coworkers."

Please Note: Extended description available upon request.

Table of Contents

11 Pages
IDC PeerScape Figure
Executive Summary
Peer Insights
Practice 1: Design a Program That Best Addresses the Business Issues That You Are Trying to Solve
Challenge
Examples
WM (formerly Waste Management)
Agero
Travelex Insurance Services
Guidance
Practice 2: Distribute Devices or Enable Capabilities Based on the Specific Needs of Each User
Challenge
Examples
WM
Agero
City of Campbell, California
Guidance
Practice 3: Engage Customers with Mobile Features That Make Their Experience Easier and Rewarding
Challenge
Examples
WM
Agero
Travelex Insurance Services
Guidance
Practice 4: Provide Workers with the Mobile Tools That Help Them Stay Connected and Better Do Their Jobs
Challenge
Examples
WM
Agero
City of Campbell, California
Guidance

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