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IDC PeerScape: European Success in Building a Data Culture

Publisher IDC
Published Jan 27, 2022
Length 9 Pages
SKU # IDC16953622

Description

IDC PeerScape: European Success in Building a Data Culture

IDC interviewed some leading European companies that had seen success in building a data culture to examine the practices that helped them on their path to a data culture."Becoming a data-driven organization is an aspirational goal for many European organizations, and rightly so," said Philip Carnelley, AVP for Data and Analytics Research in Europe. "IDC research shows that being data driven is highly correlated with better company performance. However, only a minority have truly managed to make serious headway in achieving this. An important part of the journey to data-driven is creating a data culture widely across the organization. From recent interviews with European companies, we have identified four best practices in achieving a data culture."

Please Note: Extended description available upon request.

Table of Contents

9 Pages
IDC PeerScape Figure
Executive Summary
Peer Insights
Practice 1: Think Like a Marketeer
Challenge
Example
Guidance
Practice 2: Create a Data "Commonwealth"
Challenge
Example
ENGIE's Common Data Hub is Built Around "Bottom Up" Contributions
Guidance
Practice 3: Align Business Strategy With Change in Culture and Learning
Challenge
Example: European Pharmaceutical Company
Guidance
Practice 4: Build a Data Culture Through Education and Training
Challenge
Example
Guidance

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