HP Amplify Conference 2025: Taking AI to the Edge and Driving the Future of Work

This IDC Market Perspective discusses the HP Amplify Conference 2025 in Nashville, Tennessee, that showcased HP Inc.’s strategic vision, emphasizing AI integration across its product portfolio. Key initiatives discussed included AI transformation, supply chain regionalization, and evolving customer expectations. The event highlighted HP Inc.’s “One HP” strategy for a unified customer experience, advancements in work fulfillment through technology, and the introduction of quantum-resistant printers. Enhancements to the HP Amplify Partner Program and new product launches underscored HP Inc.’s commitment to driving the future of work and innovation.“AI transformation continues to be the key element that underpins HP Inc.’s strategy for enabling the future of work,” says Robert Palmer, research VP, Imaging, Printing, and Document group, IDC. “Supported by the ‘One HP’ strategy, HP Inc. is leveraging synergies and consolidating resources to advance AI innovation and enable connectivity and cohesion across its portfolio.”