Google Cloud Next '25: Agents Accelerating an AI-Native Future

This IDC Market Perspective focuses on the rich array of software-related data and AI announcements from Google Cloud Next '25, the event's theme of an agentic AI-driven future, and the implications for Google's strategy and market positioning. Google Cloud Next '25 was held at Mandalay Bay in Las Vegas, Nevada, from April 8 to 10, drawing over 30,000 customers, partners, media, and analyst attendees. Beginning with a stunning introduction to Google's work on the upcoming "The Wizard of Oz" remake/Las Vegas Sphere experience, the event drove home Google's vision for providing an end-to-end, multimodal, AI-native cloud stack for enterprises in a variety of industries. "Agentic AI represents a transformative shift in business operations and innovation, going beyond a mere technological advancement," said Ritu Jyoti, GVP and GM, AI, Automation, Data, and Analytics research at IDC. "The announcements we heard at Google Next '25 show that Google Cloud is poised to position itself as a leading platform for building intelligent and autonomous systems."