This IDC Market Perspective focuses on the rich array of software-related data and AI announcements from Google Cloud Next '25, the event's theme of an agentic AI-driven future, and the implications for Google's strategy and market positioning. Google Cloud Next '25 was held at Mandalay Bay in Las Vegas, Nevada, from April 8 to 10, drawing over 30,000 customers, partners, media, and analyst attendees. Beginning with a stunning introduction to Google's work on the upcoming "The Wizard of Oz" remake/Las Vegas Sphere experience, the event drove home Google's vision for providing an end-to-end, multimodal, AI-native cloud stack for enterprises in a variety of industries. "Agentic AI represents a transformative shift in business operations and innovation, going beyond a mere technological advancement," said Ritu Jyoti, GVP and GM, AI, Automation, Data, and Analytics research at IDC. "The announcements we heard at Google Next '25 show that Google Cloud is poised to position itself as a leading platform for building intelligent and autonomous systems."
Executive Snapshot
New Market Developments and Dynamics
IDC's Point of View
Key Announcements
Enterprise Intelligence Deep Dive: Contextualizing Google Cloud Next '25 Data and AI Announcements
Data Plane Announcements
Data Control Plane Announcements
Data Governance, Control, and Synthesis
Knowledge Discovery
Content Services
Data Platform — Unified Data, Control, and Synthesis Announcements
Data Synthesis Plane Announcements
Business Intelligence and Analytics
Foundation Models and AI/Agent Platform
Multimodal AI Highlights
Multi-Agent Highlights
Business Activity Plane Announcements
Agentspace
Customer Engagement Suite and Other Conversational AI Highlights
Overall Enterprise AI, Agentic and GenAI Strategies, and Innovation Impact
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Related Research
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