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Generative AI: Approaches for Competitive Advantage

Publisher IDC
Published Oct 30, 2023
Length 11 Pages
SKU # IDC18286624

Description

Generative AI: Approaches for Competitive Advantage


This IDC Perspective highlights how business and technology leaders must strategize generative AI (GenAI) use case adoption and implementation approaches in a way that drives competitive advantage. It discusses the build and buy approaches along with the guidance for technology buyers."Organizations looking to drive competitive advantage through GenAI need to adopt a holistic approach by assessing their technology readiness across multiple areas from infrastructure to application layers. The path to success is unique and is a function of the organization's data maturity, building a robust data value chain leads to better value realization from GenAI. Organizations must adopt a mix of build or buy approaches depending on the identified set of use cases after assessing the ROI for a specific approach," says Deepika Giri, associate vice president, Data and AI, IDC Asia/Pacific.

Please Note: Extended description available upon request.

Table of Contents

11 Pages
Executive Snapshot
Situation Overview
How to Build Competitive Advantage with Generative AI
GenAI Use cases and Competitive Advantage
Buy Approach Deliver Cost Leadership
Build Approaches Deliver Focus and Differentiation
Technology Readiness for GenAI Approaches
Advice for the Technology Buyer
Learn More
Related Research
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