Report cover image

The Future Consumer Agenda: Mapping Out How Consumers Will Use Technologies That Drive Major Market Shifts

Publisher IDC
Published Mar 30, 2022
Length 5 Pages
SKU # IDC17066971

Description

The Future Consumer Agenda: Mapping Out How Consumers Will Use Technologies That Drive Major Market Shifts

This IDC Market Note outlines why executives fall short with conventional approaches analyzing for tech-driven consumer disruption. Leaders need to use the Future Consumer framework to plan for short- and long-term consumer behaviors across eight consumer segments: housing, travel and dining, personal mobility, money, shopping, lifelong learning, well-being, and entertainment.

Please Note: Extended description available upon request.

Table of Contents

5 Pages
Executive Snapshot
In This Market Note
IDC's Point of View
Detect and Plan for Disruptions with the Future Consumer Framework
Existing Tech, Product, and Market Frameworks Fall Short
The Future Consumer Framework Maps Eight Segments of Consumer Behavior
Housing: Digital-Plus Products and Services Remake Existing Offerings
Travel and Dining: Consumers Build Ongoing Relationships Rather than Transact
Personal Mobility: Consumers Gain Many More Options for Getting Around
Money: New Players and Tech Shift Consumer Money Flows
Shopping: Retailers Move to Digital First to Chase Consumer Buying Shifts
Lifelong Learning: Learning Is Being Democratized and Scaled
Well-Being: Personal Tech Extends and Blends Healthcare and Personal Care
Entertainment: Consumers Embrace Expanding Digital Options
Map Key Tech Trends, New or Ongoing, Across the Eight Consumer Segments
Conclusion: Marketing and Strategy Execs Need a Consumer-First Framework
Learn More
Synopsis

Pricing

Currency Rates
How Do Licenses Work?

How Do Licenses Work?

The primary function of a report license is to define how many people within a company are authorized to use the purchased report. This is separate to how a report might be delivered. Unless specifically identified otherwise, the purchase option is Single User. Below is a helpful description of that license, along with a sampling of others most commonly offered.

  • This license allows only one user to have access to and to use/read the report. It is not one user at a time or one user group; it is an individual who will be reading and utilizing the report.

  • This license allows for the entire purchasing company to read and use the report. This is the license level that would allow for a report to be placed on an internal company shared drive for access by all employees of that direct company. This license does not extend to parent or sister company use.

  • This license is designed to allow an entire department within a company full access to a report. The departmental license is a great option for companies that have more than one location and the department is spread out all over the country/world

  • This license is for companies that have one location where they want the report to be accessible by all employees within that physical location.

  • This is the most flexible of the licensing options. Some publishers will allow you to get a license for a preset number of people (typically 5). These licenses are ideal for small work groups.

License options are at the discretion of each publisher. As such, not all licenses indicated above are available for every product. If you are uncertain of the best license for your needs or would like a license that is not proactively available, please contact us and we will be happy to assist.

Head shot

Questions or Comments?

Our team has the ability to search within reports to verify it suits your needs. We can also help maximize your budget by finding sections of reports you can purchase.
Chat Now
Contact Us