Report cover image

The Flight to First-Party Data and the Journey to Empathy@Scale, Part 2 — Personalization

Publisher IDC
Published Mar 30, 2022
Length 6 Pages
SKU # IDC17066989

Description

The Flight to First-Party Data and the Journey to Empathy@Scale, Part 2 — Personalization

This IDC Perspective provides insights and guidance for brands to improve the efficiency and efficacy of their marketing practices through personalization."Brands are struggling with the challenges of personalization," said Gerry Murray, research director of IDC's Marketing Technology Automation service. "One of the key challenges is the definition of personalization itself in terms of how much to offer which customers in which interactions. These are questions that cannot be sufficiently answered by click pattern analysis alone. Therefore, brands must think more holistically and empathetically about personalization as an input/output process and lean in more creatively to the input side of the equation, which is what most customers are most upset about."

Please Note: Extended description available upon request.

Table of Contents

6 Pages
Executive Snapshot
Situation Overview
Personalization (Im)maturity
Personalization Tech Stack Challenges
Advice for the Technology Buyer
Personalize Personalization
Map the Customer's Data Journey
Prioritize Customer Performance Indicators
Create a Customer Data Community
Learn More
Related Research
Synopsis

Pricing

Currency Rates
How Do Licenses Work?

How Do Licenses Work?

The primary function of a report license is to define how many people within a company are authorized to use the purchased report. This is separate to how a report might be delivered. Unless specifically identified otherwise, the purchase option is Single User. Below is a helpful description of that license, along with a sampling of others most commonly offered.

  • This license allows only one user to have access to and to use/read the report. It is not one user at a time or one user group; it is an individual who will be reading and utilizing the report.

  • This license allows for the entire purchasing company to read and use the report. This is the license level that would allow for a report to be placed on an internal company shared drive for access by all employees of that direct company. This license does not extend to parent or sister company use.

  • This license is designed to allow an entire department within a company full access to a report. The departmental license is a great option for companies that have more than one location and the department is spread out all over the country/world

  • This license is for companies that have one location where they want the report to be accessible by all employees within that physical location.

  • This is the most flexible of the licensing options. Some publishers will allow you to get a license for a preset number of people (typically 5). These licenses are ideal for small work groups.

License options are at the discretion of each publisher. As such, not all licenses indicated above are available for every product. If you are uncertain of the best license for your needs or would like a license that is not proactively available, please contact us and we will be happy to assist.

Head shot

Questions or Comments?

Our team has the ability to search within reports to verify it suits your needs. We can also help maximize your budget by finding sections of reports you can purchase.
Chat Now
Contact Us