This IDC Market Forecast provides an update to IDC's European Telecom Services Forecast, 2023–2028 (May 2024). It comprises a forecast of the value of the overall European telecom services market (including fixed and mobile voice and data services and pay TV services).Additionally, the report focuses on the evolution of telecom services spending in the consumer and small and medium-sized business (SMB; 1–249 employees) market segments, as these segments account for 89% of total European telecom services spending. They also represent the main arena in which telcos are competing with standardized one-to-many offerings and scalable bundles, as well as exploring new business models and propositions to retain this large customer base."The telecom services market will be driven by the intensive use of mobile and fixed connectivity but will demonstrate almost flat end-user spending. As the consumer and SMB segments generate 89% of the total market revenue, they are the main competitive arena in which European telcos are redesigning their strategies to achieve new revenue and capital efficiencies and extending their offered bundles beyond ICT services." — Senior Research and Consulting Director Daniela Rao, IDC European Telecoms and Infrastructure
IDC Market Forecast Figure
Executive Summary
Advice for Technology Suppliers
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Redesign Offerings to Enhance CX and Loyalty
Market Forecast
Consumer and SMB Market Forecast Detail
Market Context
Drivers and Inhibitors
Drivers
Telecom Services Prices
New Non-ICT Services
5G Standalone
Inhibitors
Similar Pricing for 4G and 5G Unlimited Data Plans
SMBs' Increased Concerns About Geopolitics and IT Tariffs
Significant Market Developments
New Challenges for Telcos
Changes from Prior Forecast
Market Definition
Methodology
Related Research
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