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European Mass-Market Telecom Services Forecast Update, 2022–2027

Publisher IDC
Published Jun 08, 2023
Length 10 Pages
SKU # IDC17999888

Description

European Mass-Market Telecom Services Forecast Update, 2022–2027


This IDC Market Forecast provides an update to European Mass-Market Telecom Services Forecast, 2022–2026 (IDC #EUR148681122, January 2023). It analyzes mass-market services in the telecommunications market in Europe and examines the outlook and likely trends for 2022 to 2027. For the purposes of this study, mass-market telecom services are defined as connectivity and pay TV services aimed at the consumer and small office/home office (SOHO) segments. This IDC Market Forecast discusses key market trends and challenges, as well as the competitive dynamics in these markets."Fast and reliable connectivity is essential to consumers, leading the telco market to become more resilient even in a challenging macroeconomic situation than other sectors. Inflationary increases in service prices combined with growing usage will result in increased spending on connectivity services," said Dusanka Radonicic Gohner, senior research analyst, IDC European Telecoms.

Please Note: Extended description available upon request.

Table of Contents

10 Pages
IDC Market Forecast Figure
Executive Summary
Advice for Technology Suppliers
Simplify Proposals
Provide Customers with Flexible Personalized Offers
Enable Smart Pricing and Digital Brands
Promote "More for More" Offers
Establish Green Offers
Market Forecast
Market Context
Drivers and Inhibitors
Drivers
>Return to Normal
>Telco Roaming Data Growth
>More Affordable 5G-Enabled Devices
Inhibitors
>Economic Pressure
>Standardization of Unlimited Data Plans Challenge Pricing
>Proliferation of Low-Cost OTT Streaming Content
Significant Market Developments
New Challengers in Connectivity
Changes from Prior Forecast
MARKET Definition
Methodology
Related Research

Pricing

Currency Rates
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