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European Mass Market Telecom Services Forecast, 2022–2026

Publisher IDC
Published Jan 17, 2023
Length 9 Pages
SKU # IDC17644380

Description

European Mass Market Telecom Services Forecast, 2022–2026

This IDC Market Forecast analyzes mass market services in the telecommunications market in Europe and examines the outlook and likely trends for 2022–2026. For the purposes of this study, mass market telecom services are defined as connectivity and pay TV services aimed at the consumer and small office/home office segments. This study discusses key market trends and challenges, as well as the competitive dynamics in these markets."Connectivity is incredibly important to consumers as an essential enabler of their digital lives. Inflation will fuel an increase in service prices. Combined with growing usage, this will result in increased spending on connectivity services in the short term." — Senior Research Analyst Dusanka Radonicic Gohner, IDC European Telecoms

Please Note: Extended description available upon request.

Table of Contents

9 Pages
IDC Market Forecast Figure
Executive Summary
Advice for Technology Suppliers
Provide Customers with Flexible Personalized Offers
Enable Smart Pricing and Digital Brands
Establish Green Offers
Market Forecast
Market Context
Drivers and Inhibitors
Drivers
More Affordable 5G-Enabled Devices
Hybrid Work
Inhibitors
Economic Pressure
Proliferation of Low-Cost OTT Streaming Content
Significant Market Developments
EU Regulations and Funding
New Challengers in Connectivity
Changes from Prior Forecast
Market Definition
Methodology
Related Research
How Do Licenses Work?
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