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Defining the Digital Business in Latin America

Publisher IDC
Published Aug 14, 2023
Length 12 Pages
SKU # IDC18120374

Description

Defining the Digital Business in Latin America


The digital business era may be defined as the shift from digital transformation to innovating as a daily practice, as well as monetizing new products and services. To get there, companies must change their mindset to adopt data and customer-centric strategies. In this sense, C-Suites become key players as those responsible for expanding the digital culture across the enterprise in order to achieve the best outcomes from technology investments while gaining trust from customers. “The digital business turns technology into a primary tool to harness and manage data in multiple ways, such as creating new products and services, supporting decision-making, and building customer and user experiences to flow seamlessly from within and gain trust from customers. These actions in sync support competitiveness and monetization in the digital era,” Pietro Delai, Director, Enterprise, IDC Research.

Please Note: Extended description available upon request.

Table of Contents

12 Pages
Executive Snapshot
Situation Overview
From Digital Transformation to Digital Business in Latin America
Latin America Transformation Journey
The Innovation Cycle of Latin American Industries
Priorities and Monetization
The Cloud Leverages Digital Business
Organizational Culture May Be a Gap Between Priorities and Monetization
Data-Culture
Customer-Centric Culture
What Comes Next
Advice for the Technology Buyer
Learn More
Related Research
Synopsis

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