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Creativity, Play, AI, and the Multiplayer Workspace

Publisher IDC
Published Dec 22, 2025
Length 12 Pages
SKU # IDC20676915

Description

This IDC Market Perspective explores the evolving dynamics of collaboration, creativity, and play in the workplace, emphasizing their growing importance in AI-powered, multiplayer workspaces. It argues that traditional business models are giving way to environments where trust, curiosity, collaboration, agility, and human-centric skills, paired with AI, drive innovation and competitive advantage. Companies that foster collaborative cultures and encourage experimentation are better positioned to adapt, thrive, and attract talent in a rapidly changing digital economy."The workplace is more collaborative, multimodal, and AI powered. A powerful differentiator is a curious, creative, critical thinking workforce with a culture of collaboration," according to Wayne Kurtzman, research vice president of Social, Communities, and Collaboration at IDC. "IDC research shows the workforce wants time to play with new technologies to be more effective. The data suggests that workforce members who have already realized time-saving success with integrated workspaces want time to play to drive greater organizational success."

Table of Contents

12 Pages

Executive Snapshot

New Market Developments and Dynamics

Telltale Markers

The Dichotomy in Business Trends

Collaborative Value

Creativity, Imagination, and Play in the Workplace

Creativity

Play

The Multiplayer Workspace

Advice for the Technology Supplier

Recommendations

Learn More

Related Research

Synopsis

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