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Copilots, Concierges, and Super Agents: The Coming of Autonomous Marketing for Autonomous Markets in the Intelligent Economy

Publisher IDC
Published Apr 15, 2024
Length 10 Pages
SKU # IDC18710722

Description

Copilots, Concierges, and Super Agents: The Coming of Autonomous Marketing for Autonomous Markets in the Intelligent Economy


This IDC Market Perspective introduces the concept of AI-powered super agents running on next-gen, AI-powered smartphones. They will enable consumers to programmatically control the way they purchase goods and services as easily as media streaming services. This represents a new model in which both buyers and sellers have intelligence and automation capabilities that will make markets more efficient for both. Markets powered by super agents will monetize transaction commissions, not ad impressions. Some of the expected challenges and opportunities for SaaS providers, ad networks, publishers, influencers, brands, and consumers are presented."AI is going to replatform the economy," said Gerry Murray, research director, Enterprise Marketing Technology at IDC. "Super agents running on the next generation of AI-powered smartphones will give consumers the ability to automate much of their shopping and deal discovery. Super agents will function as intermediaries between brands and buyers and will therefore create new challenges and opportunities for martech vendors, ecommerce platforms, ad networks, and marketing practitioners."

Please Note: Extended description available upon request.

Table of Contents

10 Pages
Executive Snapshot
New Market Developments and Dynamics
Copilots, Concierges, and Super Agents: What's the Difference?
Copilots
Concierges
Super Agents
Autonomous Markets
Autonomous Marketing
Major Challenges and Opportunities
Personalization and Efficiency
Market Dynamics and Competition
Privacy and Data Security
Innovation and Adaptation
Shift in Advertising Strategies
Changes in Consumer Data Economy
Advice for Marketing Technology Suppliers and Services Providers
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Related Research
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