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The Consumer AI Market and AI Video Creation Tool Competitive Dynamics

Publisher IDC
Published Mar 19, 2026
Length 4 Pages
SKU # IDC21031757

Description

This IDC Market Perspective examines the rapid emergence of AI video creation tools and how they are shaping the consumer AI market. Included are highlights of key vendors and offerings in the market, as well as summaries of how these tools are being used by consumers.“Although creation is far from being one of the leading ways in which consumers are using AI applications, AI-generated video and the leading video creation tools are shaping the narrative of how AI is transforming consumer and content creator experiences,” says Greg Ireland, senior research director, Consumer Markets and GenAI for Content Creators and Consumers, IDC.

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4 Pages

Executive snapshot

Key takeaways

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New market developments and dynamics

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