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Canadian Consumer Paid OTT Video Services Subscribers and Transactional Clients Forecast, 2023–2027

Publisher IDC
Published Jul 25, 2023
Length 14 Pages
SKU # IDC18089947

Description

Canadian Consumer Paid OTT Video Services Subscribers and Transactional Clients Forecast, 2023–2027


This IDC study presents a forecast of subscribers and transactional clients of paid OTT video services for annual strategic planning. The purpose of this study is to help marketers, product managers, and policy makers gain insight, validate decisions, and make course corrections. This document offers an industry update. Actions to consider are presented for OTT video service providers and broadcast distributors."Challenged by a finite consumer wallet and the downward pressures of increased cumulative costs in an inflationary economy, OTT video market is still expected to grow steadily," says Manish Nargas, research manager, Consumer and Mobile Research, at IDC. "However, OTT video service providers need to be mindful of possible churn/cord-shaving as the consumer may look to find a new balance between their hunger for content and the cost of consumption."

Please Note: Extended description available upon request.

Table of Contents

14 Pages
IDC Market Forecast Figure
Executive Summary
Advice for Technology Suppliers
Market Forecast
OTT Video Service Subscribers and Transactional Clients
Paid OTT Video Service Subscriptions
Paid Transactional OTT Video Services Clients
Market Context
Drivers and Inhibitors
Drivers
Exclusive and Extensive Catalogue of Content
OTT Video 2.0 — Live and Linear Add-Ons
Inhibitors
Password-Sharing Protocols
Finite Consumer Wallet
Subscription Fatigue
Significant Market Developments
Changes from Prior Forecast
Market Definition
Methodology
Related Research

Pricing

Currency Rates
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