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CIO Peer Perspective — Exploring Evolving C-Suite Dynamics Between the CIO and CMO

Publisher IDC
Published Mar 31, 2026
Length 6 Pages
SKU # IDC21057298

Description

This IDC Perspective discusses CIO peer perspective on exploring evolving C-suite dynamics between the CIO and CMO. To examine the evolving relationship between the CIO and CMO in the era of AI-fueled business, we brought together IDC's CIO Research Advisory Board and our subject matter expert, Sudhir Rajagopal, research director of the CMO Advisory Practice. In the discussion, we analyzed the new expectations for the role of the CIO and CMO and how they must work together to succeed."AI-fueled business is reshaping dynamics across the executive layer. Both the CIO and CMO roles are expanding beyond their traditional mandates, and for their partnership to succeed, the CIO must go beyond IT metrics and center on revenue enablement," said Teodora Snoddy, research manager, IDC.

Table of Contents

6 Pages

Executive Snapshot

Key takeaways

Recommended actions

Situation Overview

The old dynamics

New CIO expectations

New CMO expectations

Advice for the Technology Buyer

Learn More

Related research

Synopsis

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