Business Strategy: 2015 U.S. Consumer Channel Preference Survey — U.S. Online Banking Trends and Strategies — Online Remains Key Channel for Consumer Engagement But Challenges Exist
This IDC Financial Insights report discusses the fact that — as indicated by the results of IDC Financial Insights' 2015 U.S. Consumer Channel Preference Survey — online banking remains an important delivery channel, and this is unlikely to change in the near term."The online channel remains a key component to the digital transformation strategy being addressed by the financial services industry," says Marc DeCastro, research director of Consumer Engagement Bank Strategies at IDC Financial Insights. "While new features and functions are being added to the mobile channel, the investments in the online channel will be focused on next-generation security, deeper analytics, and platform upgrades. All of these will serve as a way to better engage the customers at their current channel, whether it is in the branch, via mobile, at an ATM, or online."
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