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Braze Forge 2025: Highlighting Full-Stack Infrastructure for Agentic Marketing

Publisher IDC
Published Nov 24, 2025
Length 7 Pages
SKU # IDC20611067

Description

This IDC Perspective analyzes the Braze Forge 2025 conference held September 29–October 1, 2025, in Las Vegas. Braze Forge 2025 demonstrated the company's commitment to transforming customer engagement through AI integration and platform innovation. Announcements at the event addressed every aspect of the modern marketing technology stack, from data activation and personalization to channel optimization and workflow automation."The breadth and depth of innovation showcased at Forge 2025 reinforces Braze's position as a leader in customer engagement technology," said Gerry Murray, director, IDC's Enterprise Marketing Apps and Agents service. "Braze is providing the foundation for brands to build more meaningful, responsive, and profitable customer relationships with a fully integrated stack for agentic marketing."

Table of Contents

7 Pages

Executive Snapshot

Situation Overview

BrazeAI Product Announcements

Data Platform Enhancements

Interactive Content and Channels

AI Decisioning

Custom AI Agents

Conversational AI for Marketers

Zero-Copy Data Warehouse Integration

Streamlined Email Deliverability

WhatsApp and RCS Platform Expansions

No-Code Content

Model Context Protocol Server

Advice for the Technology Buyer

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