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Best Practices in Developing Telco B2B Customer Loyalty in EMEA

Publisher IDC
Published Jun 28, 2023
Length 10 Pages
SKU # IDC18029759

Description

Best Practices in Developing Telco B2B Customer Loyalty in EMEA


This IDC Perspective discusses EMEA telco B2B loyalty programs and the role they play in the industry's future. It will be increasingly important for EMEA telcos to actively manage B2B loyalty as their customer and partner ecosystems become increasingly complex. To excel in this area, telcos need a clear idea on how to differentiate their B2B loyalty offerings from B2C loyalty offerings that many telcos have in place today. They also need to identify the levels of ambition and investment required to make programs a value multiplier."Loyalty management is not new for telcos, but many operators are immature in developing loyalty management to support their B2B customers. In 5G, as telcos pivot to focus on B2B and B2B2X monetization strategies, telcos will seek to engage and reward the loyalty of their B2B customers and partners to further differentiate and drive business growth," said Chris Silberberg, research manager, EMEA Telco Insights.

Please Note: Extended description available upon request.

Table of Contents

10 Pages
Executive Snapshot
New Market Developments and Dynamics
Introduction
Loyalty Dynamics
Value and Engagement Levers for B2B Loyalty
Customer Segmentation
Partner Ecosystems and B2B Loyalty
EMEA Telco B2B Loyalty Case Studies
Colt
European Tier 1 Telco
Loyalty Management Solution Suppliers
Comarch
Salesforce
Advice for Telco Buyers
Learn More
Related Research
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