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BT Outlines SMB Segmentation Approach and Go-to-Market Strategy

Publisher IDC
Published Feb 14, 2024
Length 3 Pages
SKU # IDC18540124

Description

BT Outlines SMB Segmentation Approach and Go-to-Market Strategy


This IDC Market Note explores the evolution of BT's SMB strategy as outlined by BT executives during a webinar in October 2023. Cisco explained its segmentation approach to SMB customers and outlined how it is leveraging its partner ecosystem to address SMB challenges.

Please Note: Extended description available upon request.

Table of Contents

3 Pages
Executive Snapshot
In This Market Note
IDC's Point of View
BT's SMB Segmentation Methodology
BT's SMB Strategy
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Synopsis

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