Assessing Telcos' Strategy in Developing Mobile Money in MEA
This IDC study analyzes telcos' strategies in developing mobile payment services in MEA (with a special focus on Africa) and tries to assess them through an analysis of use cases and best practices."Mobile money (MM) represents an attractive diversification opportunity for telecom operators in the Middle East and Africa, although to a varying extent across the countries in the region," said Laura Petrone, research analyst, IDC EMEA Mobility. "If telcos want to succeed in this increasingly competitive MM environment, they need to have in mind the up-front and ongoing spending in order to reach scale and roll out an adequate agent network. The ability to show added value to customers, grow capability through strategic partnerships, and address security-related challenges prove to be especially critical in this business."
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