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Assessing Telcos' Strategy in Developing Mobile Money in MEA

Assessing Telcos' Strategy in Developing Mobile Money in MEA

This IDC study analyzes telcos' strategies in developing mobile payment services in MEA (with a special focus on Africa) and tries to assess them through an analysis of use cases and best practices."Mobile money (MM) represents an attractive diversification opportunity for telecom operators in the Middle East and Africa, although to a varying extent across the countries in the region," said Laura Petrone, research analyst, IDC EMEA Mobility. "If telcos want to succeed in this increasingly competitive MM environment, they need to have in mind the up-front and ongoing spending in order to reach scale and roll out an adequate agent network. The ability to show added value to customers, grow capability through strategic partnerships, and address security-related challenges prove to be especially critical in this business."


IDC Opinion
In This Study
Methodology
Situation Overview
MM Overview
MM Business Model
The Focus on Africa as a Strategy for Telcos
Middle East and Africa in Brief
Sub-Saharan Africa
Middle East and North Africa (MENA)
Waves of Development
An Overview of MM in East Africa
Kenya
Tanzania
Uganda
M-Pesa
Overview of West Africa
Nigeria
Orange Money
MTN Mobile Money
International Remittances: The New MM Frontier
Other Operators
Safaricom
MTN
Tigo
Role of Regulators
Kenya
Nigeria
Mali, Ivory Coast, and Senegal
Future Outlook
Essential Guidance
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Related Research
Synopsis

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