This IDC study presents a five-year forecast for the big data and analytics (BDA) software market from 2023 to 2028. It represents IDC's inaugural forecast for this market and uses 2023 as the baseline year."Data and analytics are no longer a luxury; they have become critical components of an organization's growth strategy in the region. With the exponential growth in data, businesses are racing to harness actionable insights, but the real challenge lies in turning that data into meaningful, strategic decisions. Finding the right balance between technology innovation and security becomes critical. As AI and automation play a larger role, the companies that will thrive are those that invest in the right tools, train and upskill their teams effectively, and keep data security at the forefront," says Surjyadeb Goswami, research director, IDC.
IDC Market Forecast Figure
Executive Summary
Advice for Technology Suppliers
Market Forecast
Forecast by Segment
Forecast by Deployment Type
Forecast by Country
Market Context
Drivers and Inhibitors
Drivers
The Role of Agentic AI
Data Governance Frameworks Drive Accurate Insights and Strategic Decisions
Growing Demand for Real-time Data Analytics Enables Agile Decisions and Competitive Advantage
Inhibitors
Cybersecurity and Data Breaches
Skills Gap Is a Major Challenge
Significant Market Developments
Changes from Prior Forecast
Market Definition
Analytic Data Management and Integration Platforms
BI and Analytics Tools and Platforms
Performance Management and Analytic Applications
Methodology
Related Research
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