This IDC Market Note explores the features, applications, partnerships, and impact of Adobe’s latest innovations as presented at Adobe’s flagship conference. The 2025 Adobe Summit showcased the evolution of AI from a tactical tool to an operational backbone, emphasizing the strategic importance of intelligent automation. The Adobe Experience Platform Agent Orchestrator was highlighted for enabling personalized, scalable customer experiences. Key innovations include purpose-built AI agents for dynamic content optimization, audience management, and compliance checks. Strategic partnerships with Microsoft, SAP, and ServiceNow further enhance Adobe’s capabilities, driving the convergence of creativity, marketing, and AI to redefine digital experiences.
Executive Snapshot
In This Market Note
IDC’s Point of View
The Golden Age of Design and AI in Creativity
Coca-Cola and Adobe: The Convergence of Creativity, Marketing, and AI in Enhancing Digital Experiences
Adobe Experience Platform
Strategic Partnerships
Adobe’s Approach to Creativity and Marketing
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