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Adobe Summit 2025: AI-Driven Innovation in the New Golden Age of Design

Publisher IDC
Published Apr 22, 2025
Length 6 Pages
SKU # IDC19991545

Description

This IDC Market Note explores the features, applications, partnerships, and impact of Adobe’s latest innovations as presented at Adobe’s flagship conference. The 2025 Adobe Summit showcased the evolution of AI from a tactical tool to an operational backbone, emphasizing the strategic importance of intelligent automation. The Adobe Experience Platform Agent Orchestrator was highlighted for enabling personalized, scalable customer experiences. Key innovations include purpose-built AI agents for dynamic content optimization, audience management, and compliance checks. Strategic partnerships with Microsoft, SAP, and ServiceNow further enhance Adobe’s capabilities, driving the convergence of creativity, marketing, and AI to redefine digital experiences.

Table of Contents

6 Pages

Executive Snapshot

In This Market Note

IDC’s Point of View

The Golden Age of Design and AI in Creativity

Coca-Cola and Adobe: The Convergence of Creativity, Marketing, and AI in Enhancing Digital Experiences

Adobe Experience Platform

Strategic Partnerships

Adobe’s Approach to Creativity and Marketing

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Related Research

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