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Adobe MAX 2023: GenAI and Adobe Firefly Take Center Stage

Publisher IDC
Published Nov 08, 2023
Length 5 Pages
SKU # IDC18300052

Description

Adobe MAX 2023: GenAI and Adobe Firefly Take Center Stage


This IDC Market Note investigates the role of AI at Adobe MAX's 2023 event and highlights some of the most noteworthy announcements, themes, and technology enhancements. Adobe MAX 2023, hosted in Los Angeles, California, on October 10–12, brings together an expansive community of creatives and technology professionals to learn about the current and future evolution of Adobe's products, services, and ecosystem relationships. This year's Adobe MAX event included a key focus on AI's role, including generative AI (GenAI) — and in particular Adobe Firefly — to level up creativity, productivity, and capabilities (more broadly).

Please Note: Extended description available upon request.

Table of Contents

5 Pages
Executive Snapshot
In This Market Note
The Five Themes Encapsulating This New Creativity Wave
Adobe Firefly Expands Its Foundation Model Footprint
Adobe's Firefly Image 2 Model Delivers Impressive Feature and Capability Improvements
Adobe Reinforces Its Commitments to Responsible AI
IDC's Point of View
Learn More
Related Research
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