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Adobe MAX 2024: “Commercially Safe” GenAI Announcements and What They Mean

Publisher IDC
Published Nov 11, 2024
Length 7 Pages
SKU # IDC19325015

Description

Adobe MAX 2024: “Commercially Safe” GenAI Announcements and What They Mean


This IDC Market Note reviews Adobe’s latest advances and strategic direction in generative AI (GenAI), highlighted at Adobe MAX 2024. Key event announcements related to enhanced AI capabilities, AI commercial safety, and product updates supporting creative collaboration. Throughout the event, Adobe underscored its support for the growing investment in the creative economy and its commitment to supporting creative IP.“Adobe’s strategic GenAI developments, its commitment to responsible AI, and support for community intellectual property strengthens Adobe’s market position and points to future AI investment opportunities, as well as for accessibility and ecosystem integration,” said James McCormick, senior research director, Digital Experience Strategies, IDC.

Table of Contents

7 Pages

Executive Snapshot

In This Market Note

Adobe Transforms Its Entire Stack with a Safe and Collaborative AI Approach

AI Will Impact the Creative Ecosystem

Key Product Announcements Emphasize AI and Collaboration Capabilities

IDC’s Point of View

Adobe Is Clear on AI’s Value, Risks, and Impacts on Creative

Adobe’s AI Investment Is Impressive, But Untapped Opportunities Remain

Adobe’s AI Investment Is Disrupting the Partner Ecosystem

GenStudio for Performance Marketing Is Strategic for Adobe and Customers

Content Supply Chain and Accessibility Are Major Opportunities for Adobe

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Related Research

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