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AWS re:Invent 2025: Agentic AI, Marketplace Momentum, and the Next Phase of Partnering Ecosystems

Publisher IDC
Published Jan 27, 2026
Length 4 Pages
SKU # IDC20818880

Description

This IDC Market Note analyzes the announcements made at AWS re:Invent 2025. AWS re:Invent 2025 redefined partner strategy with agentic AI at its core. Key moves include AgentCore, expanded specializations, the invite-only Pattern Partners program, and AWS Marketplace innovations. Multicloud interconnectivity and European Sovereign Cloud plans create new compliance opportunities. Partners must pivot to orchestration, packaged IP, and outcome-based models for growth

Table of Contents

4 Pages

Executive snapshot

Key takeaways

In this Market Note

IDC's Point of View

AWS Pattern Partners: Industrializing agentic adoption

Agentic AI reshapes partner economics

AWS Marketplace: Solution-centric, AI-assisted procurement

Partner programs, specializations, and MDF

Multicloud interconnectivity

European Sovereign Cloud: EMEA compliance pathway

Conclusions

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