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ANA Masters of Marketing 2025: AI for Brand Authenticity and Innovation

Publisher IDC
Published Nov 26, 2025
Length 7 Pages
SKU # IDC20611068

Description

This IDC Perspective analyzes the ANA Masters of Marketing 2025 event, held October 21–24 in Orlando, Florida. The event showed how leading brands leverage AI for authentic storytelling, personalization, and innovation, emphasizing ethical use, human creativity, and trust to drive engagement and growth in a rapidly evolving marketing landscape."In the age of AI, true marketing mastery lies in blending machine-driven innovation with human authenticity to build trust, relevance, and lasting brand value," said Gerry Murray, research director, Enterprise Marketing Apps and Agents, IDC.

Table of Contents

7 Pages

Executive Snapshot

Situation Overview

Mastercard and Outfront Media on Trust

AI Innovations in Brand Management

Advice for the Technology Buyer

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Related Research

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